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A rather simplistic, but critical, question to ask yourself about your chosen product/service is, “Would you, yourself, buy your own product or service?” This question refers to you, personally, as a consumer. We are all consumers, even us e-entrepreneurs, so it is a worthy question to ask. This question not only relates to the product or service being offered, but also in how the product or service is presented and delivered. Asking yourself, “Would I buy this product or use this service?”, reveals any gaps in the product or service itself or any shortfalls in its demand or desirability. This question also reveals gaps and shortfalls in the delivery and presentation of the product or service – for example, the website functionality and design – as you examine your own expectations from the delivery of the product or service, and if they meet your own personal standards or needs. If the question prompts the honest answer, “No.”, then, clearly, amendments need to be made. Answering the above question allows you to discover what is missing in the Online Business’s Product or service, and if the Online Business’s Product or service is presented and delivered in an acceptable way or in forms that are convenient for the target demographic; for example, PC, tablet, mobile, digital, paper, etc.? Answering this question further allows you to place yourself mentally and emotionally into the mind-set of your target demographic, and forces you to be brutally honest, and acknowledge any gaps or flaws that you are not entirely comfortable with or that could put a potential customer off, even if it is just one of them.

The table below is the fifth table of the CHIMPS® method, which lists questions for you to answer regarding the product or service you wish to offer to the Internet marketplace. The questions in the table are designed to ask you searching questions on the product/service you plan to offer in the market, and to identify its place in the market, its longevity and its demand.

 

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